Priority-based decision guide

Which candidate best fits what you want changed?

There is no universally “best” candidate. This summary points you toward candidates whose documented records and proposals appear most aligned with different voter priorities.

How to use this page: Find the priority closest to your own, review the likely fit and tradeoff, then follow the links to inspect the supporting evidence.
Change in direction

Reverse or substantially change current county policy

Start with: Yuki Lei Sugimura and P. Denise La Costa.

Why: Sugimura has a documented Council record, including opposition to Bill 9. La Costa offers the clearest outsider and disruption-oriented platform.

Tradeoff: Sugimura is part of the existing political system; La Costa has less countywide governing evidence.

Review Sugimura →
Review La Costa →

Continuity and execution

Maintain leadership through recovery and ongoing projects

Likely fit: Richard Bissen.

Why: He is the incumbent and has the strongest direct executive record, established administrative relationships and responsibility for current recovery work.

Tradeoff: Choosing continuity also means accepting responsibility for unresolved transparency, permitting and Bill 9 concerns.

Review Bissen →

Council and budget experience

Prioritize legislative experience, infrastructure and fiscal caution

Likely fit: Yuki Lei Sugimura.

Why: She has the deepest Council record among the leading challengers and emphasizes infrastructure, permitting and fiscal discipline.

Tradeoff: Her long tenure also gives voters a substantial record to judge, including whether prior service produced enough measurable results.

Review Sugimura →

Outsider approach

Break from established county leadership

Likely fit: P. Denise La Costa.

Why: She presents the clearest anti-establishment message, cost-cutting agenda and change-of-course candidacy.

Tradeoff: There is less public evidence of countywide executive delivery, and several proposals would depend on Council approval.

Review La Costa →

Bill 9 and housing policy

Oppose Bill 9 or demand a different housing approach

Start with: Sugimura and La Costa.

Why: Sugimura voted against Bill 9 on both readings. La Costa has directly called for repeal and a different approach.

Tradeoff: Opposition to Bill 9 does not itself establish that an alternative plan will create more housing.

Review the Bill 9 evidence →

Proven executive output

Value demonstrated delivery over campaign promises

Likely fit: Richard Bissen.

Why: As mayor, he has the most direct and measurable executive record to evaluate.

Tradeoff: The same record includes the administration’s most controversial decisions and unresolved outcomes.

Compare the evidence →

What this page does—and does not do

This is an interpretive shortcut, not an endorsement. It uses the evidence currently available to identify plausible candidate fits by priority. The underlying records, uncertainties and counterarguments remain available throughout the site.

View the full comparison